8 Lessons from spending my waking life at a Series-B startup in Bangalore!

Nikhil Thakkar
6 min readSep 30, 2018

On a train journey in mid-August 2018, somewhere in the middle of Gobi desert in China, I started receiving slack messages from my colleagues, congratulating me for completing 2 years at Belong.co.
While that trip was meant to shut-off from work; for the next few hours, I couldn’t stop pondering about how spending most of my waking hours after graduating from college at Belong’s office, has shaped so much of my identity and my way of thinking.
So I sat down reflecting on these 2 years that went by, to write about some of these moments that changed the way I look at work, startups and recruitments forever.

Each paragraph below is a story that stands on its own, and ends with a lesson. I’ve written them with the hope that they’ll be shared with others, or adopted in ways, that can help you in your own journey of Belongingness :

  1. Aug 2016 :- My beginning at Belong — Small successes lead to bigger wins:
    I was just one year out of college when I joined Belong. The first week was so overwhelming that I felt I knew nothing.
    But then I shipped my first item within 13 days of joining, and it took me weeks to realise that, my team had planned this set-up of giving me an “early success”, to transform me from I-Feel-I-Know-Nothing to someone who was hungry for more success. That small win, was a start to many bigger things ahead.
    Lesson 1 : Do something that gives you a small win. It’ll build the momentum and confidence to take on bigger challenges.
  2. Oct 2016 : First Diwali at Belong — Happiness is found in celebrating contributions of those working behind the scenes :
    Two months in Belong , I asked a help-staff what he felt about working here, and he said, “Yahan kaam karna bahut Achha Lagta Hai”.
    These in-house chefs and help-staff remember preferences of a hundred people for tea/coffee, and while we have flexible work hours and work-from-home policies, sadly these “enablers” are the ones that don’t — Because the entire office would come to a standstill without them.
    And that’s why we spend our Diwali evening recognising the efforts of these “enablers” and thank them for making our lives simpler everyday.
    Lesson 2 : If you want to know how good a workplace culture is, then ask the janitor.
Thanking the “enablers” on Diwali! Some of them have been here at Belong.co for almost 3 years in the company’s four year journey !

3. May’17 — Data is one of the most powerful mechanisms to tell stories.
We’re sitting on millions of data-points, data so valuable that it’d be a goldmine to anyone else around in the industry. But sadly, people in our own company weren’t using it at all, and that had to be changed.

How we used millions of data points to create great stories !

To drive a trend, we started using some of this data to create stories for category creation and thought leadership — Something which companies in India didn’t really do, and we had to look up to US based companies like OkCupid and MatterMark for inspiration. These data-driven stories broke so many myths/stereotypes around hiring, and got featured in the Indian media too.
Lesson 3: Take a huge pile of data, and get it to tell all stories — Stories so powerful that can make people aware of another reality.

4. Lesson 4:- On competition — “ First they ignore you, then they ridicule you, then they fight you, then you win”
As the company continued to grow, we attracted a lot of eyeballs; a lot from competition too — This is how our CEO Vijay responded to a competitor bad-mouthing us.
And that was probably the last time, that I bitched about any competition too.

It’s about being better than your former-self, not about being better than your competition !

5. To Survive Chaos, Embarrassments and Cluelessness — Keep your ego aside, be vulnerable and ask for help.
In Oct 2017, I moved into product management, and as a first timer in this domain, I was completely thrown out of my comfort zone.
Nearly every day was filled with moments of embarrassments and cluelessness and my best learning during these times was :
Lesson 5 : Drop a message to people with one simple sentence : “Just wanted to learn from you”; and see how it’ll get them to easily open up to you and share their experiences.

6. Jan 2018 :- Entering the new year!
Early this year, my parents were touched to receive the letter below :

Never forget to recognise the sacrifices that your parents make every single day, so that you can continue to do whatever you want to do!

I remember a conversation that one of Belong’s founders had with my mom, where he said :
Lesson 6: “everyone@belong.co” (the company-wide email group) isn’t just your team that works at office everyday, it’s also their parents who’ve made a lot of sacrifices along the way, to make this journey at Belong happen.

Lesson 7: Make unlimited first time mistakes.
Few weeks into Product team, I made so many embarrassing mistakes every week, that I started collating it in a google doc called the “Mistakes Document”, so that someday I can read it again and laugh at it all.
One such day, I was so embarrassed after messing up, that I emailed my boss hoping to learn from him, and mostly just to feel better; here’s a snapshot of my email thread with him:

You can sleep peacefully at night, when your boss encourages you to make mistakes :)

Belong has a value called “Make unlimited first time mistakes” — And I continue to use/abuse it regularly.

But most of the days at work weren’t all that rosy; and like any other startup, even we’ve been through our share of ups & downs, and struggles.

But struggle doesn’t matter when everyone around you is in the game for the long term. And I’m glad that I left the comforts of home in Dubai, and left a potential 3-4X tax-free salary in UAE currency, and moved to Bangalore instead, to enter this roller-coaster phase of life with a bunch of young and ambitious folks — Because great things happen, only when we bring together the right people for the right reasons at the right time — Something that’s beautifully crafted in a message by our marketing team :

Recently, I was talking to a friend, who’s figuring out his next career move, and while helping him narrow down his options to decide on a few companies, I had one question for him - “Where do you think you’ll truly Belong?”

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Nikhil Thakkar

NIT Surathkal grad | Built Blinkit & Bounce | Bangalore<>Dubai